Our Column InSideOut: getting rid of the excess and surviving the new world

If you’re feeling a tightening of your belt and heading to the gym at this time of year then so too is the business world around you.

In fact, that world has been on a diet for about the last 18 months. Everywhere you look sectors are trimming up and sizing down in order to stay fit for purpose through these tough times.

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Customer & Co


We came across this image the other day and we just had to have it.

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What is WordPress

WordPress is an open source blog publishing application powered by PHP and MySQL which can also be used for basic content management.

It has many features including a user-friendly workflow, a rich plugin architecture, and an advanced templating system.

It was first released in May 2003 by Matt Mullenweg as a fork of b2/cafelog. As of September 2009, it is being used by 202 million websites worldwide. Continue reading

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What is Marketing

What is marketing?

Marketing is the process associated with promotion for sale goods or services.

It is considered a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.”

It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

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Content Management Systems

A Content Management System (CMS) is a collection of procedures used to manage work flow in a collaborative environment.

These procedures can be manual or computer-based.

  • Reduce repetitive duplicate  input.
  • Improve the ease of report writing.
  • Improve communication between users.
  • Aid in easy storage and retrieval of data.
  • Control access to data based on user roles.
  • Allow people to contribute to and share stored data.

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