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Category Archives: marketing
Viral Marketing
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of … Continue reading
Marketing Communications
Marketing Communications Marketing communications is defined by actions a firm takes to communicate with end-users, consumers and external parties. A simple definition of marketing communication is “the means by which a supplier of goods, services, values and/or ideas represent themselves to … Continue reading
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Our Column InSideOut: getting rid of the excess and surviving the new world
If you’re feeling a tightening of your belt and heading to the gym at this time of year then so too is the business world around you. In fact, that world has been on a diet for about the last … Continue reading
What is Marketing
What is marketing? Marketing is the process associated with promotion for sale goods or services. It is considered a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and … Continue reading
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